World Wildlife Fund Canada (WWF-Canada) was founded in 1967 by Senator Alan MacNaughton, and has become one of the country’s leading conservation organizations, enjoying the active support of more than 150,000 Canadians. As a member of the WWF global network, we actively contribute to the achievement of the organization’s mission to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by: