Brad Liski is a social entrepreneur and the CEO of Tru Earth, a B-Corp certified, multi-national household cleaning product organization built on a business model that equally prioritizes environmentalism, capitalism and social good. Under his leadership, Tru Earth has grown 944% since it was founded over four years ago.
The organization’s critical cause – to make true lasting change that helps save the planet – embodies Brad’s passion to help protect the environment, and Tru Earth does this by battling single-use plastic. To date, Tru Earth has prevented 165 million plastic containers from being created and in the social impact area, they have donated 33 million of their earth-friendly laundry eco-stripsTM to in-need organizations around the world.
Liski believes that the best thing we can do to save the planet is to educate young people. He lives out this passion as a mentor at Entrepreneurship @ University of British Columbia focusing on climate solutions.
He was recently named a Sustainability Leader by Canada’s Clean50 for 2022. As the leader in the Retail Product category, he has been recognized for making the most significant impact in helping Canada reach our climate targets. Other awards Liski and Tru Earth have received include the US Chamber of Commerce Foundation’s Citizens Awards, B.C.’s CEO of the year, B.C.’s Top Exporter of the Year, and Best Eco-Friendly Household Product Company 2022.