According to recent surveys, just 54 percent of Americans understand that climate change is mostly caused by human activity. We can assume that a significant portion of your investors, customers, and employees still believe that the jury is out on the causes of, and solutions to, climate change. What's driving this? What motivates people to reject or accept the scientific consensus? And how can we most effectively engage and influence decision makers who remain unconvinced that the chief culprit is us?