Communicating Sustainability Value: The Power of Emotions, Compelling Storytelling and Visuals
Date: Friday, March 4
Time: 8:30am -9:30am
Format: Panel Discussion
At the heart of innovation, are people, needs and patterns of behavior.
We know that brands have a massive influence on the way we think about our role in society and ability to influence change. An organization’s brand identity and communications platform can be a powerful disruptor and catalyst for change in society. Organizations leading by example effectively engage, educate and compel people to act on key social and environmental challenges. Today, more than ever, we need organizational brands as advocates leading people to a new climate reality and a more prosperous planet. So how are leading brands, NGOs and Governments flexing their muscles, using their voice to communicate sustainability value and scaling action by designing for the need of their stakeholders?
In this special session, THNK School of Creative Leadership will explore how design empathy works and share from industry experts about it’s role in their business and how it can be used to effect change through THNK’s User Empathy Tool, a step-by-step guide to putting the people you serve at the centre of your business and brand.
In Collaboration with THNK
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THNK’s signature leadership and innovation programs equip 21st century leaders through immersive experiences that foster resiliency and catalyze personal and collective impact.