Brand + Sustainability in the Age of Transparency
Date: Wednesday, March 2
Time: 1:30pm - 3:00pm
Format: Panel Discussion
Today, more than ever before, businesses are recognizing the significant impact they have on every aspect of our environment, society, and our global economy. How does a brand define itself in this new era? Can awareness and action on the environment include innovation, productivity, customer growth, economic growth and better communities? How do brands successfully communicate the complex issues they face in this digital economy? What is the role of data and technology in synthesizing brand challenges and opportunities? This session explores some of the challenges and opportunities brands face in storytelling their efforts in social impact and sustainability, and how storytelling can, in fact, be used as a platform to mobilize a call to action.
In Collaboration with NewCo and Kumu Agency