Rob Safrata

Owner & CEO, Coast to Coast Experiences and Novex Delivery Solutions

Robert Safrata, Vancouver’s visionary CEO, is redefining corporate leadership by seamlessly blending social purpose and climate responsibility. Recognized by the Globe and Mail as “One of Canada’s greenest CEO’s”, Rob is a pioneer in sustainability. 

At the forefront of vehicle-to-grid (V2G) technology in Canada, he organized Canada’s first V2G pilot project for medium- and heavy-duty vehicles. Rob’s commitment to environmental and social responsibility is evident in every facet of his business ventures, from the transportation industry to international tourism and he is passionate to help business leaders understand that profit is enhanced when the triple bottom line is maximized. 

Beyond business, Robs actively shapes sustainability dialogues at events, conferences, and podcasts. He hosts “CEOs & Self Driving Cars,” injecting visibility into the green space by interviewing industry leaders inside a “self-driving” Tesla. 

In the dynamic intersection of business, sustainability, and innovation, Rob Safrata stands as a beacon of inspiration, driving positive change with a purposeful and forward-thinking approach. 

Speaker Sessions

Powering Canada’s Future with Vehicle-to-Grid (V2G) Innovation (Invite-Only)

  • Reaching Destination Net Zero
  • Innovation, Technology and Deployment
  • Circular Practices and Business Models
Session Date
Tuesday, Feb 13 2024 | 2:30 PM - 5:00 PM
Rob Safrata Owner & CEO, Coast to Coast Experiences and Novex Delivery Solutions
Randy Zadra Managing Director, Integris
Kari Montrichard Manager, Capacity Products, BC Hydro
Demetrios Jim Papadoulis Manager, Future Grid & Modernization, BC Hydro
Joshua Young Sr. Manager of BC Clean Transportation Ecosystem, Foresight Canada
Justin W. Rangooni Executive Director, Energy Storage Canada
George Miller Director of Business Development, Fermata Energy
Isabel Taylor Associate Consultant, Dunsky Energy + Climate Advisors
William Goldsmith (Virtual) Head of Grid & Data Services,
David Mitchell (Virtual) Senior Advisor, Partnerships & Innovation, Independent Electricity System Operator (IESO)
Thomas Martin (Virtual) Director of Sales Engineering, SWTCH
Zach Woogen (Virtual) Senior Policy Manager, Vehicle-Grid Integration Council (VGIC)
In collaboration with