Robert Safrata, Vancouver’s visionary CEO, is redefining corporate leadership by seamlessly blending social purpose and climate responsibility. Recognized by the Globe and Mail as “One of Canada’s greenest CEO’s”, Rob is a pioneer in sustainability.
At the forefront of vehicle-to-grid (V2G) technology in Canada, he organized Canada’s first V2G pilot project for medium- and heavy-duty vehicles. Rob’s commitment to environmental and social responsibility is evident in every facet of his business ventures, from the transportation industry to international tourism and he is passionate to help business leaders understand that profit is enhanced when the triple bottom line is maximized.
Beyond business, Robs actively shapes sustainability dialogues at events, conferences, and podcasts. He hosts “CEOs & Self Driving Cars,” injecting visibility into the green space by interviewing industry leaders inside a “self-driving” Tesla.
In the dynamic intersection of business, sustainability, and innovation, Rob Safrata stands as a beacon of inspiration, driving positive change with a purposeful and forward-thinking approach.