Marcelo Lu
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Marcelo Lu

President, BASF Canada

Marcelo Lu was appointed President of BASF Canada effective February 1, 2016. In this role, he chairs BASF Canada’s Executive Committee and heads BASF Canada’s Leadership Team.

Lu leads BASF Canada’s internal business support groups, including: Communications, Human Resources, Legal, Finance, and Market and Customer Development and orchestrates all of BASF’s businesses in Canada. He is also responsible for the implementation of the company’s global and regional strategies in the country.

Prior to moving to Canada, Lu was Vice President, Business Management Polyamides and Precursors, for BASF in Asia Pacific. He has held various positions within BASF Group, including global lead buying positions for natural gas based products and derivatives and Staff to a Board Member. Prior to joining BASF, Lu held several consulting positions at International Finance Corporation (IFC), the private sector development arm of the World Bank, in Washington, DC.

Lu has a Bachelor of Science Degree from the School of Foreign Service, Georgetown University (Washington DC, USA).

 

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Sessions with this Speaker

Industry and Innovation: How to get to Zero Plastic Waste

Involving industry is imperative if we are to achieve a circular economy for plastic. Innovation in the development of new plastic resins, product design, collection and sorting systems, and recycling options, including chemical recycling, are critical to keeping plastics in the economy and out of the environment.

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Speakers
Isabelle Des Chênes Executive Vice President, Chemistry Industry Association Canada
Marcelo Lu President, BASF Canada
Sarah Marshall Director Of Sustainability, NOVA Chemicals
Jocelyn Doucet Chief Executive Officer, Pyrowave
Christina Seidel Executive Director, Recycling Council of Alberta

The European Green Deal – A Trillion Dollar Circular Economy Opportunity

The European Commission announced its Green Deal in December 2019, to be followed by the introduction of the first "European Climate Law" by March 2020. Our ambition: to be the world's first climate neutral continent by 2050.  Key to the Green Deal will be the EU’s circular economy action plan to be announced in the spring of 2020. The circular economy plan will include a 'sustainable products' policy to support the circular design of all products.  Also key is the Green Deal Investment Plan to attract at least one trillion euros (CAD 1.46 trillion) worth of public and private investment over the next decade.

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Speakers
Céline Bak President, Analytica Advisors
Antoine Sautenet Public Affairs Manager, International Trade and Movin’On (Sustainable mobility) and Director of Government Affairs Director, Michelin-Canada
Justyna Dziewota-Jabłońska Business Development Manager, SYMBIONA
Ernesto Hartikainen Project Director, Climate Solutions, Sitra
Marcelo Lu President, BASF Canada
Luis Alfonso De León Technical Manager, CIRTEC
Delphine Sallard Minister Counsellor for Trade and Economic Affairs at the EU Delegation to Canada

Circularity and Plastics: Collaborating Across the Value Chain

  • Circular Economy
Achieving a circular plastics economy in Canada – wherein plastics never become waste – requires strong dialogue, commitment, action, and innovation across the packaging value chain.

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Speakers
Marcelo Lu President, BASF Canada
Miranda Wang Co-founder and Chief Executive Officer, BioCellection Inc.
Ben Jordan Senior Director, Environmental Policy, The Coca-Cola Company
Jeremy Douglas Vice President, Development, Ocean Wise