Eric Whan is a Director at GlobeScan, an insights and strategy firm dedicated to building trusted leadership for a sustainable and equitable future. Over 20 years, Eric has helped steer the company’s growth to become the partner of choice for many of the world’s most influential organizations seeking to understand and reshape how they create value for their stakeholders. His current clients and collaborators include P&G, IKEA, WWF, Danone, Visa, Newmont, Nutrien, and VF Corp among others.
Eric is co-designer of GlobeScan’s and BBMG’s Aspirationals consumer segmentation and was the creator of National Geographic’s Greendex survey on the state of sustainable consumption globally. Eric also directs the GlobeScan SustainAbility Surveys program, an elite research platform that provides open-source insights from experts into sustainability leadership, progress toward the SDGs and climate action across 80+ countries. In 2019, Eric launched GlobeScan’s most recent global consumer insights platform designed to help large companies and NGOs better enable more healthy and sustainable living in a mutually beneficial way via an annual 25-country consumer survey.