John is the President of Baker Marketing Services International. BMSI provides strategic business development and planning, sales, marketing and project implementation services to organizations and processing companies serving the global meat industry including, the Ontario Corn Fed Beef program and the Ontario Beef Market Development program a joint market development initiative of the Beef Farmers of Ontario and the Ontario Cattle Feeders Association. Previously John held Executive Leadership roles with Canada Beef and its predecessor, the Beef Information Centre as well as leadership roles with some of Canada’s largest retailers.
John brings 40 years experience in the cattle and meat industry in domestic and international markets including North America, Asia, Europe and the Middle East. His experiences include, farm to fork supply chain development, on farm Quality Assurance program development, development of Canada’s first halal certified cattle feed program and branded beef program development and marketing in the packing, processing, retail and foodservice sectors.
