Greg is a lifetime entrepreneur who has been studying, applying. and innovating in the area of behaviour-based design for thirty years. He was a founding partner of the ecosystem venture studio Thin Air Labs, and the design-focused unschool – InceptionU – where he designs and delivers program. He is the CEO of Future Fit Cities. Greg is working for a regenerative future that integrates social, environmental, and economic activity to produce a world that supports all of us being successful. Meaningful design of our cities, our institutions, our learning, and our ventures is the cornerstone of this work. Greg is an instructor in the Doctor of Design program at the University of Calgary’s School of Architecture, Planning, and Landscape. When Greg wants to relax, he referees box lacrosse.