What do North Americans really think about the agriculture and food system —and how is it perceived in the broader context of the system’s future?
In this mainstage session, we’ll examine what drives trust, where disconnects exist, and how the agriculture and food system can more effectively reach and resonate with the public. Considering Canadian perspectives alongside U.S. views will provide insights into external influences on public opinion and regional connections. From shifting consumer priorities to the growing politicization of food issues, this conversation will help leaders strengthen public connections, reduce polarization, and foster more informed and engaged stakeholders, supporting a competitive, secure and resilient agriculture and food future.
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