In February 2020, GLOBE Series, in partnership with Toronto Pearson and the City of Mississauga, launched the Climate and Sports Initiative, the first program of its kind in Canada that uses sport as a platform to educate, engage and empower Canadians to protect our planet for future generations.
The multi-year initiative will harness the power of sports to raise awareness about the impacts of climate change and to equip the public with concrete actions they can take to address it. The first campaign announced under the Climate and Sports Initiative is Save Pond Hockey, a series of community events featuring Olympians inspiring Canadians to take action on climate change.
The next phase of the program is expected to include a mentoring program that connects Canadian Olympians with youth, communities, and other partners, lead by Hayley Wickenheiser, a former professional hockey player who represented Canada five times at the Winter Olympics. The Olympian ambassadors will be trained on how people can take action so they can educate and empower communities to stop climate change in its tracks. Subsequent phases will also aim to provide guidance to communities on Save Pond Hockey and other community sporting events to drive awareness about climate change and how each of us can make an impact.
(In white jerseys from left to right – founding partner Todd Ernst, Director Aviation Infrastructure, Energy and Environment, Toronto Pearson; founding municipal partner, Mayor Bonnie Crombie, City of Mississauga; Meghan Agosta, Canadian Olympian and member of the Canadian Women’s National Hockey Team; and Mike Gerbis, CEO of GLOBE Series – with students from Terry Fox Secondary at the launch of the Climate and Sports Initiative at GLOBE 2020)
See Hayley Wickenheiser’s video here.
Read more in the press release here.
Interesting in partnering with us on this uniquely Canadian initiative?
Contact Mohith VJ Kumar email@example.com to find out more about partnership opportunities.