In February 2020, GLOBE Series, in partnership with Toronto Pearson and the City of Mississauga, launched the Climate and Sports Initiative, the first program of its kind in Canada that uses sport as a platform to educate, engage and empower Canadians to protect our planet for future generations.
The multi-year initiative will harness the power of sports to raise awareness about the impacts of climate change and to equip the public with concrete actions they can take to address it. The first campaign announced under the Climate and Sports Initiative is Save Pond Hockey, a series of community events involving Canadian Olympians that kicks off at the Toronto Pearson Airport in Summer 2020.
The inaugural Save Pond Hockey event will feature one of Canada’s most decorated female athletes, Hayley Wickenheiser, a former professional hockey player who represented Canada five times at the Winter Olympics. The event will invite members of the public to take part in an indoor shoot out with Ms. Wickenheiser and other ViPs, while also making personal climate pledges that will be supported by a social media campaign. Information stations and in-person experts will be on hand to provide tips on how people can make a difference at home and in their communities.
The next phase of the program is expected to include a mentoring program that connects Canadian Olympians with schools and other community partners. The Olympian ambassadors will be trained on how people can take action so they can educate and empower communities to stop climate change in its tracks. Subsequent phases will also aim to provide guidance to communities on Save Pond Hockey and other community sporting events to drive awareness about climate change and how each of us can make an impact.
(In white jerseys from left to right – founding partner Todd Ernst, Director Aviation Infrastructure, Energy and Environment, Toronto Pearson; founding municipal partner, Mayor Bonnie Crombie, City of Mississauga; Meghan Agosta, Canadian Olympian and member of the Canadian Women’s National Hockey Team; and Mike Gerbis, CEO of GLOBE Series – with students from Terry Fox Secondary at the launch of the Climate and Sports Initiative at GLOBE 2020)
See Hayley Wickenheiser’s video here.
Read more in the press release here.
Interesting in partnering with us on this uniquely Canadian initiative?
Contact Mohith VJ Kumar firstname.lastname@example.org to find out more about partnership opportunities.